RailSmith Plans: Chapter 2
RailSmith Models – ‘More of the Story’
Since the National N Scale Convention in Salt Lake City, we have had many people complete the short (updated) survey on the web site, and we have had lots of encouragement and suggestions. With your opinions shared, we realize that we need to tell more about the plans for this exciting new line of passenger trains.
Even though you have very specific ‘likes’ for trains you want, so does everybody else and that should be the obvious reason we cannot put all of our eggs in one basket to focus on one train at a time. To be able to produce new cars never-before-done body styles, we first need to recoup our initial investment costs. Several manufacturers today, use the strategy of ‘direct sales’. Doing that allows us to reinvest faster, in order to create these new body styles, and new body styles are what we need to ‘build-a-train’.
It is very important for our customers to understand that these RailSmith cars are of limited production, or ‘limited quantity’. This is not done to create scarcity, but rather to sell through the runs quickly so we can reinvest in more. That ‘more’ is what gets us to producing new cars that we all really want and look forward to. You can see about the new body styles in prior blog or website posts/descriptions.
Run quantities for RailSmith Models are planned to be similar to what I am doing with Lowell Smith Signature Series. That should be your true ‘call to action’.
Folks in todays market may expect to receive a discount, or to get a better ‘value’. That said, we have decided to show a MSRP price and ‘your price’. This is the same way that companies like ’Scale Trains’ has successfully done. New decorations (never before done) cost more as there are first time costs incurred just as there will be more costs with newly-tooled models, so pricing will fluctuate accordingly.
Fans of Norfolk Southern’s Office Car Special will be delighted to see coaches on that web link as well.
We plan to post another survey so please watch for that on the RailSmith page. We appreciate you taking time to share your ideas.